Thursday, November 19, 2015

Airline cartel in India: Penalty imposed by CCI, is it justified?



Background

Express Industry Council of India filed a complaint (No. 30 of 2013) before the Competition Commission of India (“CCI”) against Jet Airways, Indigo, SpiceJet, Air India and Go Air (collectively, “Opposite Parties”) alleging that the Opposite Parties had formed a cartel to introduce Fuel Surcharge (“FSC”) for transportation of cargo which was anti-competitive in terms of the Competition Act, 2002.

It was also alleged that though the levy of FSC was introduced as extra charges linked to the fuel prices there has been no corresponding decrease in the same with a fall in the fuel prices.

Case and investigation proceedings

CCI by its order dated September 9, 2013 held that the averments and allegations made in the complaint prima facie indicate the existence of an agreement between the opposite parties to determine the fuel prices which requires a detailed investigation by the Director General (“DG”).

Thereafter, the DG issued a notice dated November 27, 2013 calling for, among other things, certain information on ownership pattern, organization structure, copies of memorandum of association and articles of association of the Opposite Parties in order to investigate the matter.

The DG submitted his investigation report dated February 4, 2015 with the CCI wherein it was concluded that there is no sufficient evidence to conclude the existence of a cartel in terms of Section 3 (1) read with Section 3(3) (a) of the Competition Act.

Order of the CCI

While rejecting the investigation report of the DG, vide its order dated November 17, 2015 CCI held that Jet Airways, Indigo and SpiceJet have acted in concerted manner in fixing and the revising the FSC rates and thereby contravened the provisions of the Competition Act.

Concept of ‘agreement’ explained

On the definition of term CCI opined that:

“the definition of “agreement” as given in Section 2(b) of the Competition Act requires inter alia any arrangement or understanding or action in concert whether or not formal or in writing or intended to be enforceable by legal proceedings. The definition, being inclusive and not exhaustive, is a wide one. The understanding may be tacit and the definition covers situations where the parties act on the basis of a nod or wink. There is rarely a direct evidence of action in concert and in such situation the Commission has to determine whether those involved in such dealings had some form of understanding and were acting in cooperation with each other. In the light of the definition of the term “agreement”, the Commission has to find sufficiency of evidence on the basis of benchmark of preponderance of probabilities”.

Existence of hub and spoke model

The CCI held that, the fact that since the prohibition on participating in anti-competitive agreements and the penalties the offenders may incur being well known, it is normal that such anti-competitive activities are conducted in a clandestine manner, where the meetings are held in secret and the associated documentation reduced to a minimum. CCI further opined that, even if the Commission discovers evidence explicitly showing unlawful conduct between enterprises such as the minutes of a meeting, it will normally be only fragmentary and sparse, so that it is often necessary to reconstruct certain details by deduction. In most cases, the existence of an anti-competitive practice or agreement must be inferred from a number of coincidences and indicia which, taken together, may, in the absence of any other plausible explanation, constitute evidence of the existence of an agreement.

Further in their arguments before the CCI, Opposite Parties stated that information on price behaviour of competitor’s price revision on FSC is received through multiple sources including common agents. In response, the CCI while concluding this to be a case of collusive behaviour held that:

“It is clearly evident that the airlines were well aware of the changes in FSC rates, if any, by their competitors in advance. The increments of the rates on same dates or nearby dates are reflective of some sort of understanding amongst the Opposite Parties”.

Lack of explanation offered by the Opposite Parties

CCI was not satisfied by the arguments, evidences and economic studies offered by the Opposite Parties. Further in its analysis of the facts of the case, where, the Opposite Parties admitted that the representatives of the Opposite Parties met several times before increasing the FSC price, but failed to disclose any evidence (in form of minutes of meetings, e-mail exchanges etc), CCI opined that:

“In these circumstances, the plea taken by the parties contending that no records of the meetings where FSC rates are determined and maintained does not inspire any confidence”.

CCI further held that:

“The unreasonable explanation of increase of FSC rates clubbed with no data on cost analysis, evasive replies and no documents despite admitting to the fact that meeting/ discussions took place with regard to FSC rate only further confirm the fact that airlines were acting in concerted manner. Though there is no evidence of direct meetings, the OPs participated in passive manner as they had the requisite means to access and exchange information though their common agents and circulars. This also shows that the OPs had a way to express their intentions in the market indirectly. In view of the foregoing, it is opined that the OPs have acted in parallel and the only plausible reason for increment of FSC rates by the airlines was collusion amongst them”.

Cartel activities are per se illegal

CCI, as held in various previous cases, stated that:

“In case of agreements as listed in section 3(3) (a) - (d) of the Act, once it is established that such an agreement exists, it will be presumed that the agreement has an appreciable adverse effect on competition; the onus to rebut the presumption would lie upon the opposite parties. In the present case, the opposite parties could not rebut the said presumption. It has not been shown by the opposite parties how the impugned conduct resulted into accrual of benefits to consumers or made improvements in production or distribution of goods in question. Neither, the opposite parties could explain as to how the said conduct did not foreclose competition”.

Analysis of the case

In times to come, this order of CCI will be discussed threadbare and at lengths by practitioners across sectors. This order may not be a full proof order and may face reversal (just like recent orders in the matter of Thomas Cook case and Chemist and Druggist Association, Ferozpur case) at the appellate tribunal stage. My reasons are as follows:


  • Mere similarity in prices or other features that may be observed in an oligopoly which are due to unilateral decision making by the firms alone cannot be considered as proof of an anti-competitive agreement between the firms in the absence of substantially compelling plus factors.
  • Market practice of knowing the prices or price list of the competitors through the common distributors, stockists, agents etc., are a normal practice in India and is a price discovery mechanism and not price collusion mechanism. In India, often various players in an industry follow the market practices of the leader of the industry.


Conclusion

COMPAT will have to weigh this case and ponder over the fact that will penalizing Opposite Parties will be justified only for the reason that the Opposite Parties had no evidence for the meeting which occurred between the representatives and can this be a sole argument for penalising these parties. In case COMPAT is in agreement with CCI, then plethora of cases in the nature of hub and spoke cartel will come up and the enterprises in India will have to jack up their competition compliance mechanisms.

Monday, November 9, 2015

Drafting a correct merger filing in India for CCI approval – Part II (Market Size, Market Concentration)



In furtherance of my earlier piece on defining relevant market, another important factor for determining and accessing the appreciable adverse effect on competition (AAEC) due to the proposed combination is market concentration.  I have made an attempt to discuss the issues faced by the practitioners and the parties to the combination while dealing with this issue below.

8.3 – Provide an estimate indicating the relevant source and the basis of estimate of the total size of the market, in terms of value of sales (in Rs) and volume (units),  of identical/ substitutes/ similar products or services produced/ distributed/ supplied in India.

8.4 – Provide details with regard to the sales in value (in Rs) and volume (units) along with an estimate of the market share of each of the parties to the combination for identical/ substitutes/ similar products or services produced/ distributed/ supplied in India. In case of a group, same information should be given for all the enterprises of the group.

Introduction

Key aggregation indicators used in assessing market structure and concentration include market shares, concentration ratios and Herfidahl-Hirschman Index.  Data on market shares may be collected from a number of sources including trade associations, customers or suppliers and market research report.

For most competition authorities, including the Competition Commission of India (CCI) market shares are the starting point of the merger review. They are indicative of the past market success of the firms who are entering into a combination and their rival firms. CCI looks are the pre-combination market share and the post-combination market share for its analysis of market structure. In case, the post-merger market share is same as or any increase in market share is insignificant, there are very few horizontal overlaps and vertical relationship, then CCI will take relatively less time in clearing the combination transaction.

Typically, market share denotes percentage of total sales (or some other measure) of the product or services to be held by the merging firms and each of their rivals in the relevant market.

Herfidahl-Hirschman Index (HHI)

HHI is calculated by summing the squares of the market shares of all the firms active in the market.  Both the absolute level of the HHI and the change in HHI as a result of merger can provide an indication of whether a merger is likely to raise competition concerns.

It may so happen that the entire market share (because not all players market share is known) is not known. In that event, it would be appropriate to calculate delta of HHI (i.e., difference between HHI pre and post-merger).  Delta is also calculated as 2ab, where a and b denotes the market share of the respective firms.

CCI has not come out with any guidance as to the absolute HHI and delta HHI, which provides for a safe harbour to the parties to combination for assessment as under the Competition Act and Combination Regulations.

CCI guidance note

CCI in its guidance note has provided a format which is required to be filled and submitted by the parties to combination with the CCI. According to CCI, the market share figures should preferably be based on the reports available in public domain and/or prepared by the independent third parties. The parties are required to properly place on records the source of the information. In the event the public reports etc., are not available then the parties should submit its internal estimated (and these internal estimates should be backed by some solid rationale and full methodology of calculation should also be submitted to the CCI). The parties may also submit their working papers and draft notes before the CCI for its consideration.

Orders by CCI
Simply on the basis of market shares of the parties of the relevant product, CCI has on two occasions asked the parties to divest the assets of one of the parties to the transaction.[1]

Reasons of the decision
·         The combined market share of the Parties post combination for the relevant products mentioned above is very high/ substantial resulting in near monopoly. The Parties post combination is likely to face more or less no competition from the competitors/ only one significant competitor remains in the relevant market.
·         The remaining players have negligible market share and thus may not be in a position to exert significant competitive constraints on the merged entities.
·         Because of the combination, number of players of the relevant product will be reduced to two and in some cases, giving near monopoly to the Parties.
·         The proposed combination will eliminate a significant competitor and is likely to have an AAEC in the relevant market.

In case the post-merger scenario leads to a monopoly situation, then, CCI may ask for divestment of certain assets. Parties should clearly determine such possibilities while undertaking the competition law assessment and the due diligence process i.e., time period before even notifying to the CCI.

Other remarks

Determination of market share and concentration in itself will not lead to a conclusion that the combination transaction has any AAEC. A detailed analysis of other market factors and of theories of unilateral and/ or coordinated effects is always required for determining and concluding any AAEC.
Parties often submit Upward Pricing Pressure analysis before the CCI for ascertaining the market concentration.



[1] Sun Pharmaceutical Industries Limited /Ranbaxy Laboratories Ltd (C-2014/05/170); Holcim Limited/ Lafarge SA (C-2014/07/190)